VRT goes live with the OOONA Integrated platform
Flemish public broadcaster selects OOONA as the vehicle to manage and fulfill all its localization needs

Tel Aviv, Israel, February 7th, 2022 – OOONA, a global provider of professional management and production tools for the media localization industry, announced today that VRT has signed a contract for a multi-year license of the OOONA Integrated platform.

VRT goes live with the OOONA Integrated platform

VRT is the Belgian-Flemish public service broadcaster. With three TV channels, five radio stations and an online video platform, it creates and distributes high-quality diverse programs that reach 90% of the Flemish community. VRT’s goal is to promote pluralistic debate and strengthen democracy by propagating the Flemish identity through a unique cultural and language experience. Aside from its distinctive content, the broadcaster achieves this through a host of localization services. These include live and offline subtitling for both hearing and hard-of-hearing viewers, audio description and audio subtitling for the visually impaired, plus Flemish language voiceover and dubbing.

VRT has gone live with the OOONA Integrated platform which is now available for use by its in-house localization team. An API connection provides the link for VRT localization orders to be created directly on OOONA. Resource planning includes the customary ADFS security authentication. Once localization production is complete on the OOONA platform, content is pushed back to the VRT servers for broadcast.

“This integration includes a multilayer functionality in OOONA’s Create Pro tool for subtitling that was developed at the request of the VRT team,” says Karl Imbrechts, manager at DigiNet and OOONA reseller in Belgium and the Netherlands.

“We are very pleased to be working with the OOONA team,” adds VRT project manager Erik Phalet. “They are great at listening, understand the market well and have responded quickly to our request to customize their platform to our exact needs”.

“VRT has always been on the cutting edge of developments in terms of innovative solutions for media localization,” says OOONA co-founder and CEO Wayne Garb. “Being the localization platform of choice for this future-looking broadcaster is an acknowledgement of our ability to deliver a platform that provides users with all the functionality required for today’s complex media localization workflows.”

OOONA.Net Ltd. (www.ooona.net) develops professional management and production tools for the media localization industry. Our high-quality software addresses any subtitling, voiceover, dubbing or captioning need, while modular pay-as-you-go pricing allows users to select the features they require. Our technology is trusted by thousands of users in over 100 countries around the world.