Weybridge, UK, 4 December 2023: Sony is delighted to announce that it will further its presence in the Professional AV market in Ireland by working with established distributor, Peats. The extended distribution network means that Irish integrators, installers and service providers can now access Sony’s dedicated range of displays, software and accessories.

Peats has proudly served the Irish consumer and audiovisual markets since 1969, establishing itself as a leading distributor of technology products. Their range of services includes distribution around Ireland and Europe, providing sales, marketing, and logistical support to a demanding FMCG and consumer electronics sector. They offer the latest technology advice to integrators, installers, and service providers of AV equipment in the Corporate, Hospitality, Education, and Government sectors.

Peats (formerly Peats Wholesale) Ltd was founded by Geoff and Isobel Peat, whose family name has become synonymous with the audio and electrical industry in Ireland. Today, Geoffrey Peat, son of Geoff and Isobel, serves as the Managing Director of Peats. Alongside Anthony Brady (Sales Director) and Finance Director, Peter Connelly, the leadership team drives the business forward – supported by the Sales, Marketing, Operations & Logistics team.

Sony recently announced the expansion of its BRAVIA 4K Professional Display line-up with the introduction of the essential EZ20L series, which rounds out a full portfolio suited for commercial environments. With an extensive set of choices to meet a variety of requirements and budgets, Sony’s BRAVIA 4K Professional Displays and associated software solutions like TEOS now support high-end, mid-range, standard, and entry-level uses.

“We are pleased to confirm that Peats is now an accredited distributor for the Sony Professional Products and Solutions portfolio, expanding our existing distribution network. With their extensive experience in consumer and audio-visual markets, we look forward to working closely with them to support our local partners and drive our continued growth in the Irish market.” Says Moya Kelleher, Head of Sales – UK & Ireland at Sony.