New ‘Head of Sales’ team and strategic hires strengthen L-Acoustics’ presence across EMEA markets
MARCOUSSIS, FRANCE – August 2024 – L-Acoustics, experiencing record-breaking growth, announces a strategic restructuring and significant expansion of its Europe, Middle East, and Africa (EMEA) sales team. This move, led by recently appointed Director of Sales EMEA, Tim Völker, introduces a new ‘Head of Sales’ management position and key hires designed to meet the increasing sophistication and scale of projects in the region.
This restructuring reflects L-Acoustics’ commitment to meeting evolving market needs. The company’s increased investment in personnel over the past two years has been strategically directed towards enhancing client support, improving service quality, and providing closer account management. This client-centric approach has been well received across all market sectors, as evidenced by strong sales performance and growing market acceptance of L-Acoustics solutions.
The cornerstone of this restructuring is the promotion of four long-standing team members to newly created Head of Sales positions, forming a robust leadership team crucial for meeting customer needs and service demand: Chris Mead (Middle East, India, Africa & Eurasia), Paul McMullan (Northern Europe), Tim McCall (South-Western Europe), and Steffen Luuk (Central & Eastern Europe). With a total of 28 years of experience at L-Acoustics and a proven track record in the professional audio industry, this sales management team is positioned to lead the company in the future. These promotions ensure strong leadership across the company’s diverse markets and will collaborate closely with Völker to drive the company’s growth strategy in the EMEA region.
Complementing the new leadership structure, L-Acoustics welcomes three new sales managers: Cyril Matar (Middle East), Thomas Williams and Tom Macklin (UK & Ireland). This strategic combination of internal promotions, new talent acquisition, and the continued dedication of long-standing team members creates a dynamic and comprehensive sales force poised to capitalize on emerging opportunities while maintaining industry-leading customer support.
The Head of Sales teams will work in concert under the leadership of newly appointed Director of Sales EMEA Tim Völker, an industry veteran with a proven track record in driving sales growth and market expansion at dynamic companies like Sony Music Entertainment and Sennheiser. Völker joins L-Acoustics at a pivotal time; the company has seen a remarkable 30% increase in its workforce over the past two years. This growth is mirrored by exceptional sales performance across all market sectors.
“Our growth strategy is two-fold,” Völker continues. “We’re deepening our relationships in established markets while expanding into new territories and applications. For instance, we’re seeing increased demand for our solutions in luxury residential projects and immersive entertainment experiences. Our expanded team has the expertise to drive growth in these exciting new verticals.”
With its new leadership expertise and expanded presence, this strategic enhancement of the EMEA sales team is designed to create a solid and enduring structure that will drive the company’s continued success. As L-Acoustics continues to shape the future of sound through innovation and customer-centric approaches, these changes will play a crucial role in maintaining its position as a leader in the professional audio industry and beyond.
“The impressive trajectory of L-Acoustics speaks to the strength of our products and the trust our clients place in us,” said Völker. “Our expanded team is poised to support our existing partners better and drive growth in key emerging verticals and geographies. We’re capitalizing on exciting opportunities in sectors such as high-end residential installations, and next-generation nightclubs. This proactive approach allows us to meet current demand while continuing to shape future trends in professional audio.”
About L-Acoustics
L-Acoustics has been shaping the future of sound since 1984 through trailblazing innovation. Our European-designed and manufactured solutions deliver premium sound experiences from the most intimate immersive spaces to the largest stages. L-Acoustics is the #1 brand chosen by the world’s largest music festivals and installed in over 13,000 premium venues from music halls, theaters, and sports entertainment to wellness, hospitality, homes and yachts.
Our team of 850 employees, including 20% in design, research, and development, conceives the industry’s most award-winning and transformative sound reinforcement technologies, including the modern line source array V-DOSC, L-ISA immersive hyperreal solutions, and the eco-conscious, performance-leading L-Series. These technologies have led to the company being honored with a Decibels d’Or and featured in Fast Company’s most innovative companies.
With major hubs in Paris, Los Angeles, London, and Singapore, and a network of trained service providers present in 80 countries, our technologies power the most demanding live events and memorable sound experiences: from Adele’s Las Vegas residency to the world’s largest sports events, from the Zaha Hadid-designed Guangzhou Opera House to the Philharmonie de Paris Concert Hall.